01 · Why it pays here
People do not choose a restaurant. They choose the better photographs.
Someone deciding where to eat, stay or book an appointment on the peninsula is comparing four places in a browser tab each. They are not reading. They are looking at pictures, checking the menu or the price, and picking whichever one made that easy. A site that looks good and answers those two questions in ten seconds wins the booking from a better business with a worse website, over and over.

A street in Oyster Bay. Photo: Xiaotong Gao, CC BY-SA 3.0
















